Let’s talk about something that doesn’t always get the spotlight but plays a huge role in keeping your agency running smoothly—the IT Service Desk. It’s not the flashiest part of your business, but without it, the hustle and bustle of Chicago’s marketing scene would come to a screeching halt. Here’s why iwx IT Service Desk should be on your radar.
Boosting Productivity
Imagine it’s Monday morning. Your team is ready to dazzle a client with a bold campaign launch, but your tools freeze up. Panic sets in as your systems crash. That’s where an IT Service Desk comes to the rescue, keeping everything running with regular updates and fixes, so your team faces fewer setbacks.
With the entertainment and media (E&M) industry projected to grow from $2.8 trillion in 2023 to $3.4 trillion by 2028, businesses must operate efficiently to capture their share of this growth. IT support ensures your agency maintains full operational momentum, giving employees the uninterrupted focus they need to excel.
Minimizing Downtime
Downtime is not just frustrating; it’s costly. The average downtime cost can exceed $5,600 per minute, impacting revenue, client trust, and deadlines. An IT Service Desk minimizes the risk of prolonged disruptions with 24/7 system monitoring and proactive maintenance strategies.
Global ad spending is poised to surpass $1 trillion by 2026, growing at a 6.7% CAGR through 2028. Digital marketing campaigns play a significant role in this surge. To stay competitive, agencies need reliable tech infrastructures. IT support acts as a safeguard, ensuring your team delivers on time and stays ahead of the curve.
Customizing Solutions
No two Chicago marketing agencies are the same, and tailored IT support recognizes this. Whether it’s integrating innovative AI-enabled tools for advertising or providing secure cloud storage solutions for massive media files, custom IT solutions are built around your needs.
With the advertising, PR, and related services market projected to hit $864.76 billion in 2025, driven by AI integration and data analytics, personalization is key. IT Service Desks enable your agency to take full advantage of these tools, helping you generate insights and create campaigns that command attention.
Empowering Teams
In today’s digital-first world, keeping teams tech-savvy gives you a competitive edge. Tools, strategies, and platforms evolve quickly, and your staff must keep up. An IT Service Desk doesn’t just resolve issues; it trains your team to use the latest software and platforms effectively.
The rise of social media is a major driver of growth, with platforms hosting 4.62 billion users globally as of 2022. This vast audience means leveraging social channels effectively is critical. IT support provides the training and resources needed so your teams can confidently deliver impactful digital campaigns.
Scaling with Growth
Growth is exciting, but it introduces complexities. From managing bigger campaigns to onboarding new clients and staff, scalable IT solutions are essential to prevent bottlenecks. An IT Service Desk ensures your infrastructure evolves to meet increasing demands smoothly.
The global advertising industry, forecast to grow to $1.036 trillion by 2029, is fueled by trends like video content, programmatic ads, and conversational marketing. Scalable, responsive IT support enables your agency to ride these trends and expand seamlessly, removing tech barriers to growth.
Strengthening Cybersecurity
Marketing agencies handle sensitive data, making them prime targets for cyberattacks. With 46% of breaches impacting businesses with fewer than 1,000 employees, smaller agencies face significant risk. Their limited security measures make them attractive to cybercriminals seeking easier access and smaller payouts.
An IT Service Desk provides advanced firewalls, real-time monitoring, and compliance strategies to safeguard client data and protect your agency’s reputation. Proactive cybersecurity ensures you maintain trust while staying focused on delivering impactful campaigns.
iwx: The tech company that empowers your agency
In Chicago’s competitive marketing scene, success depends on seamless operations and innovation—and that’s where iwx comes in. With expert IT support tailored to your agency’s needs, iwx ensures your team stays productive, secure, and ready to tackle any challenge. Don’t let tech hold you back—partner with iwx and keep your campaigns rolling, your clients impressed, and your agency ahead of the curve!
